Logo Design for Non-Profits
Logo Design for Non-Profits
MADACC
The Milwaukee Area Domestic Animal Control Commission’s mission is to protect the well-being of people and animals in Milwaukee County by providing animal care, reuniting lost pets with owners, promoting adoption, and offering low-cost veterinary services to support a safer, healthier community.
MADACC was looking for a fresh rebrand that clearly reflected their mission and roots. I centered the design around the bond between pets and their foster families, symbolized by a heart within a home. The color palette blends blue and green into teal to represent unity and care, while the soft, rounded lowercase typography of Comfortaa adds a warm and welcoming touch.
The Milwaukee Area Domestic Animal Control Commission’s mission is to protect the well-being of people and animals in Milwaukee County by providing animal care, reuniting lost pets with owners, promoting adoption, and offering low-cost veterinary services to support a safer, healthier community.
MADACC was looking for a fresh rebrand that clearly reflected their mission and roots. I centered the design around the bond between pets and their foster families, symbolized by a heart within a home. The color palette blends blue and green into teal to represent unity and care, while the soft, rounded lowercase typography of Comfortaa adds a warm and welcoming touch.
Logo Design for Non-Profits
Logo Design for Non-Profits
Rescue Gang
Rescue Gang is a Milwaukee-based non-profit committed to saving dogs from overcrowded shelters and giving them a second chance at life. With the help of dedicated volunteers, they provide the care and support needed to place these animals in loving homes.
To reflect the urgency and compassion behind their mission, I explored several visual directions before landing on a concept that captured the heart of their work—a volunteer reaching out to a dog in need. The overhead lighting emphasizes the emotional bond between them, highlighting both vulnerability and hope. In addition to the logo, I created a set of business cards and a volunteer brochure, all aligned with the new brand identity.
Rescue Gang is a Milwaukee-based non-profit committed to saving dogs from overcrowded shelters and giving them a second chance at life. With the help of dedicated volunteers, they provide the care and support needed to place these animals in loving homes.
To reflect the urgency and compassion behind their mission, I explored several visual directions before landing on a concept that captured the heart of their work—a volunteer reaching out to a dog in need. The overhead lighting emphasizes the emotional bond between them, highlighting both vulnerability and hope. In addition to the logo, I created a set of business cards and a volunteer brochure, all aligned with the new brand identity.
